Data Collection

Data collection will be carried out to meet its aim and objectives. Data collection is a way to describe the process of preparing and collecting data. An inaccurate data collection may lead to invalid results and affect the result of the study. A research study can gain information with two sources which are primary sources and secondary sources. The information that is obtained by the internet, books, journals and magazines are secondary sources. However, interviews and questionnaires are classified as primary sources which these two methods can obtain information and get a real picture of the study.

Data Collections Technique

An interview can be defined as a conversation between two or more people, the purpose of interviewer questioning is to obtain information from the interviewee. Besides that, interviews can be flexible or inflexible depending on the freedom of formulating the questions and issues being investigated.

Method Of Data Collections

Expertise in all data collection methods, The most cost-effective technology to match the requirements of the client can be chosen, All programs use bespoke systems to offer the best solution to the clients


Paper and Pencil Interviewing (PAPI or just “paper-based”)  methods.  PAPI is the traditional method in which an enumerator fills in a paper form or questionnaire.


Computer-Assisted Personal Interviewing (CAPI or just “electronic”) Other processes will be the same as PAPI.



Computer-assisted telephone interviewing (CATI) is a telephone surveying technique in which the interviewer follows a script provided by the software.


Computer-assisted web interviewing (CAWI) is an Internet surveying technique in which the interviewee follows a script provided in a website. The questionnaires are made in a program for creating web interviews. … The design of an online questionnaire has a dramatic effect on the quality of data gathered.


Qualitative Research​

Qualitative research is defined as a market research method that focuses on obtaining data through open-ended and conversational communication. This method is not only about “what” people think but also “why” they think so. For example, consider a convenience store looking to improve its patronage.

Quantitative Research

Quantitative research—“a method of research that relies on measuring variables using a numerical system, analyzing these measurements using any of a variety of statistical models, and reporting relationships and associations and associations among the studied variables.

Online Market Research- Field Works ​

Online Market Research Data Collections provides high-quality online fieldwork in India. With Wireaxis Online research you can access over consumers, 5k auto owners, .5k IT professionals, and 2k Physicians and 10k mobile users, 10k Normal B2c FMCG consumers recruited from a wide variety of local Web-portals and professional sites. snow bowling via our offline field team, Wireaxis also has more than 2k participants in and also collecting Internet behavioral data as well as our past study respondent details.

CATI - Computer Added Telephonic Interviews

CATI stands for Computer Assisted Telephone Interviewing which is used by most modern telephone survey research companies. It is a telephone survey technique where an interviewer is guided by a questionnaire provided by a software application or computer-based system.

As a technique, CATI is best optimized when it is combined with questionnaires that have pre-decided answers and also surveys that require a large number of respondents.

Overall, CATI is an effective quantitative Market Research method with many advantages, below are some listed:

Advantages of CATI

CATI, the telephone technique can help you ensure that every respondent is screened and qualified for the research you are conducting, making the data collected better quality.

Using telephone research specifically allows for opportunities to probe and increase the engagement from your respondents during your survey, as the interviewer will have more control during the interview to guide the answers to get the most out of the respondent.

CATI projects tend to spam for longer time periods which allows for more time for multiple call-backs and scheduling specific appointments, allowing you to optimize your participation rate.

The telephone interviewing process is speeding up through the use of CATI because the interviewer will be entering the data as it is obtained, reducing the opportunity to make errors and meaning more interviews can take place.