The Nation's Largest & Fastest Growing Market Research Company!
Wireaxis Research is ready to complete your project with hundreds of professionally trained recruiters and interviewers armed with all the technological tools available today. Wireaxis’s internal staff of survey programmers can quickly convert any lengthy or complex questionnaire into a seamless online or CAPI interview, and Wireaxis’s highly trained managers can turn any deadline into reality.
WHAT WE DO
Wireaxis deliver authenticated best Quality data. Contact us for research & data collection solutions – Primary and Secondary Research Services.
Data Collections
After identifying the sample, we begin to collect the data. Data can be collected either by a quantitative or a qualitative technique.
Data Processing
We have a unique set of tools that allow us to gather data based on users of the products.
Reports
We have a unique set of tools that allow us to gather data based on users of the products.
Wireaxis Operations offers a wide range of career opportunities. The success of Wireaxis depends on our technical ability to manage all the data we collect, via trackers, face-to-face and telephone interviews, questionnaires and scanners.
Industry
Find growth, inspiration and a deeper understanding of people, within your industry or sector.
- Retail
- Automotive & Mobility
- Consumer Packaged Goods
- Energy & Utilities
- Fashion, Beauty & Luxury
- Finance
- Government & Public Sector
- Health
- Hospitality, Leisure & Travel
- Media
- Post and logistics
- Sport & Leisure
- Technology & Telecoms
Wireaxis Pvt. Ltd. offers the following types of primary level quantitative studies:
Ad Hoc studies, designed specifically to a client’s needs:
- Consumer behavior tracking Projects
- Market penetration studies
- Habits and attitude studies
- Business image/ Brand Equity studies
- Concept/ Product/ Service testing
- Customer/ Personnel satisfaction studies
- Service quality projects
- Customer segmentation
Communication campaign studies:
- Pre-test of advertisements
- Day after recall surveys
- Advertising effectiveness studies
Social and Political polls:
- Surveys on socioeconomic issues
- Image and approval ratings
- Voting intentions
Mystery shopper projects
The research methodology used depends on the nature of the study, the objectives of the project and the time frame within which work must be completed.
Sample selection is provisional of the study’s objectives and depends on the population target group. Wireaxis has its own software packages for generating sampling frames for random selection of research participants.
Interviewing for quantitative projects is conducted through CAPI (Computer Aided Personal interviewing), CAWI (Computer Aided Web Interviewing) and CATI (Computer Aided Telephone Interviewing).
The use of the latest statistical software packages allows Wireaxis to provide its customers with in-depth analysis of results. We go well beyond basic tabulations and significance testing, and we employ a number of statistical methods to provide complete solutions to our clients.
Qualitative research is a very powerful tool in exhaustively examining an issue to its core, in order to uncover underlying perceptions and rationalizations that manifest in different attitudes and behaviors. Wireaxis conducts both focus groups and in-depth interviews to this effect.
Focus groups:
Focus groups are conducted at Wireaxis’s specially designed facilities under the direction of a skillful and experienced moderator.
For a more comprehensive experience, representatives of the client are invited to watch the focus groups, as they are carried out, through a closed-circuit TV system and a one-way mirror, and witness first-hand the group dynamics as the discussion unfolds. Arrangements can be made to provide our customers with simultaneous translation of the sessions in a different language.
In depth interviews:
Wireaxis also offers one to one in-depth interviews. These are conducted by senior research executives of the company, who possess the knowledge and versatility to extract all essential and valuable information from a respondent. In-depth interviews can be extremely useful in product concept development as well as determining habits and attitudes of target groups that are hard to reach by other methodological approaches.
Generally, quantitative market research is more commonly utilized than qualitative market research because it is more scientific, unbiased, and more easily plicated in future studies. In 2019, 61% of the money spent on market research in the United States went toward quantitative research, with only 12% spent on qualitative research.
So, what is CATI survey?
CATI, or computer-assisted telephonic interview, is a traditional research method where interviewers ask some questions to the respondents over the phone call.
Basically, the interviewer reads a set questionnaire from the computer, gathers respondents’ answers, and punches it into the system (or sometimes the software automatically records it). CATI is similar to paper surveys, except everything is done online.
Advantages and Disadvantages of CATI
The CATI survey method comes with a few good advantages. Let’s take a look at them:
Advantages of CATI
- Cost-Effective: As compared to face-to-face surveys, CATI surveys are cost-effective as everything can be done remotely.
- Higher Response Rates: Not everyone can reach out to meet you. So, compared to face-to-face surveys, CATI surveys deliver a much higher response rate.
- Demographics: As everything is online, you don’t need to be physically present with the respondents. During emergencies or conflict areas, CATI serves as the better option.
- Immediate response: Unlike emails, you can gather immediate responses from the respondents.
- Personalization: Since you are directly talking to the respondents, you can add a personal touch to your calls, creating a relationship with them. However, this is not applicable if a third party is taking your CATI surveys.
- Eliminates manual errors: When you use good CATI software, it automatically captures all the respondents’ feedback eliminating all the processing errors, manual mistakes, and redundancies and improving uploading time.
- Qualitative feedback: CATI or telephone surveys are best used for qualitative interviews where you need to have a conversation with the respondent to understand their feedback and explain your questions properly.