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ANAND MISHRA

Market Research challenges

One of the primary challenges is the increasing competition in the market research sector, driven by the entry of new players and the rise of digital technologies. This has led to a greater need for differentiation and innovation among market research firms to stay competitive.

What skill set makes for a great modern marketer? It depends on who you ask, which is part of the problem – there isn’t always a clear consensus. 

Marketing Week’s Career & Salary Survey revealed data and analytics to be the biggest skills gap in marketing teams. More than a third (36.9%) of the over 3,000 brand-side marketers surveyed pointed to a lack of data and analytics skills within the… Read More »What skill set makes for a great modern marketer? It depends on who you ask, which is part of the problem – there isn’t always a clear consensus.