Lack of skills and shrinking teams leading to increased outsourcing,
More marketers are outsourcing elements of their team than are not – with a lack of skills in-house and shrinking team sizes being cited as reasons.
March 2024
What skill set makes for a great modern marketer? It depends on who you ask, which is part of the problem – there isn’t always a clear consensus.
Marketing Week’s Career & Salary Survey revealed data and analytics to be the biggest skills gap in marketing teams. More than a third (36.9%) of the over 3,000 brand-side marketers surveyed pointedRead More »What skill set makes for a great modern marketer? It depends on who you ask, which is part of the problem – there isn’t always a clear consensus.
Coca-Cola’s and Aldi’s Christmas ads ranked most effective of 2023
This year’s crop of Christmas ads has been particularly successful, according to research by effectiveness measurement firms System1 and Kantar, which crown Aldi and Coca-Cola as having the top festiveRead More »Coca-Cola’s and Aldi’s Christmas ads ranked most effective of 2023