Sampling is the cornerstone of effective market research, bridging the vast expanse of a target population and the manageable data we collect to glean insights. It allows us to extrapolate conclusions about a whole group based on a carefully chosen… Read More »Importance of Sampling
One of the primary challenges is the increasing competition in the market research sector, driven by the entry of new players and the rise of digital technologies. This has led to a greater need for differentiation and innovation among market research firms to stay competitive.
I’m sharing some highlights and reflections from our recent 2nd Team Conference in Mumbai. It was an incredibly productive and fulfilling two days, and I’m grateful for the opportunity to gather and learn together.Accomplishments: We delved into deep training sessions… Read More »Wireaxis 2nd All India Conference
More marketers are outsourcing elements of their team than are not – with a lack of skills in-house and shrinking team sizes being cited as reasons.
Marketing Week’s Career & Salary Survey revealed data and analytics to be the biggest skills gap in marketing teams. More than a third (36.9%) of the over 3,000 brand-side marketers surveyed pointed to a lack of data and analytics skills within the… Read More »What skill set makes for a great modern marketer? It depends on who you ask, which is part of the problem – there isn’t always a clear consensus.
This year’s crop of Christmas ads has been particularly successful, according to research by effectiveness measurement firms System1 and Kantar, which crown Aldi and Coca-Cola as having the top festive ads, respectively.